Improving Your Website’s Search Engine Ranking: Key Considerations
When aiming to improve your website’s search engine ranking, it’s crucial to consider why search engines like Google should rank your site highly. Google doesn’t rank you because you’re the main gallery, the leading artist, or the most important foundation or collection, but because you provide valuable content to users searching for specific topics. Here are some tips to ensure your content meets user expectations and keeps them engaged, which is essential for better ranking.
Relevance and Depth of Content
Examine your artist, estate, or collection pages. An effective page should include comprehensive information, such as:
- A detailed biography or background information
- Descriptions of the works or collection items
- Visible examples of artworks or collection pieces
- Up-to-date exhibition or event information
If these elements are missing, it leads to poor user engagement, which negatively affects your ranking. Users need to find the expected content and stay on your page rather than returning to Google.
Accessibility of Content
Ensure that all important information is accessible as text, not just images or graphics. Search engines can better index text content, which improves your site’s searchability. Avoid relying solely on graphical information for details such as exhibition histories.
Comparison with Other Sites
Compare your site with well-ranked sites for similar topics. Highly ranked sites typically offer extensive, well-organized information that keeps users engaged. Look at other well-ranked sites and note the differences. They often provide more relevant and detailed content, which is why users prefer them and search engines rank them higher.
Linking and Backlinks
It’s also important to ensure that other websites, especially authoritative ones like art portals, wikis, and similar institutions, link to your site. These backlinks signal to search engines that your site is a valuable resource.
Focus on Content Before Technical SEO
While technical SEO optimizations are important, they should come after you’ve established strong, relevant content. Without valuable content, technical optimizations alone won’t significantly improve your ranking.
- Here you can find an article from Google for further assistance.
- If you have questions about technical optimization with the pre-installed SEO Yoast plugin, please visit the SEO Yoast Support here.
Keep your website up-to-date so that visitors can quickly find current exhibitions and the latest works. If you use ARTBUTLER Websites, you can publish works and exhibitions from your inventory system directly on your website without having to re-enter data. Current exhibitions automatically appear on the homepage and then move to the archive without you having to do anything.